Career highlights
Providing ongoing IP advice and worldwide strategy for SkyCity – a major New Zealand group and publicly listed company operating casinos, food and beverage and entertainment facilities in New Zealand and Australia.
Advising numerous well known international brands on local IP strategy, trade mark registration in New Zealand and Australia. Clients include ASOS, Birkenstock, Univar, Sorbent, Tena, Havells, The Saul Zaentz Company, Scholastic Inc, Essity Hygiene and Health AB and BSN Medical GmbH.
Advising a wide range of local export based businesses on their international IP and brand strategy and portfolio management internationally including local apparel businesses such as Icebreaker and iLabb, and premium natural lipstick company, Karen Murrell Enterprises.
Handling the IP aspects of M&A and other corporate transactions, including acting for multinationals buying local companies and for local businesses selling. Examples include SC Johnson’s acquisition of a New Zealand IP based business/product that was then rolled out internationally by SC Johnson under its Raid brand, Froneri’s acquisition of Tip Top, and LIC’s sale of part of its business to MSD Animal Health (a division of Merck & Co, Inc).
Advising numerous major US and international studios on their film and television production in New Zealand including IP, structural and grant requirements.
Affiliations
- Director, Pharmaco New Zealand Limited and Pharmaco Australia Pty Limited
- Co-Chair, Asia-Pacific Bulletin Sub-committee, International Trademark Association (INTA), 2019-2023
- Member, International Trademark Association (INTA)
- Member, Intellectual Property Society of Australia and New Zealand (IPSANZ)
- Member, Licensing Executives Society of Australia and New Zealand (LESANZ)
- Member, American Chamber of Commerce in New Zealand Inc
- Member, BioTech New Zealand
Achievements and recognition
- Hall of Fame, Intellectual Property, The Legal 500 Asia-Pacific
- Band 1, Intellectual Property, Chambers Asia-Pacific
- Recognised, Copyright & related rights, Managing IP, IP Stars, 2023
- Winner, Trademark Law Expert of the Year, New Zealand, 2024
- Winner, IP Law Expert of the Year, New Zealand, 2024
- Awarded, Trade mark star, IP Stars, 2023
- Winner, IP Law Expert of the Year, New Zealand, 2024
- Recognised, IP – Trademarks, Who's Who Legal: Global
- Recognised, IP – Trademarks, Who's Who Legal: Australia and New Zealand
- Recognised, IP – Copyright, Who's Who Legal: Australia and New Zealand
- Recognised, Transactions, Prosecution and Strategy, World Trademark Review (WTR1000)
- Recognised, WIPR Leader, World Intellectual Property Review
- Recognised, IP Expert in New Zealand, Asia IP
- Recognised, Leading IP Trademark firm, 2022, Asia IP, 2022
- Recognised, Intellectual Property Law, Best Lawyers
- Winner, Client Choice Award (Intellectual Property: Trademarks, New Zealand), Lexology, 2019
- Winner, Most Influential IP Lawyer, New Zealand, Acquisition International Global Excellence Awards, 2020, 2022
- Winner, Trademarks Law Firm of the Year in New Zealand, Legal 100 Asia Awards, 2019