Video gaming and interactive entertainment

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We advise video game studios and interactive entertainment businesses on protecting, commercialising, and scaling their intellectual property – from early development through publishing deals, consumer law risk, and cross media opportunities such as film and television adaptation. 

Our advice is grounded in New Zealand law and tailored for studios operating globally or locally.  

We advise on:
Game development and IP foundations: 
  • chain of title audits for game IP; 
  • contributor, contractor and employment IP arrangements; and 
  • trade marks and brand strategy for video games.  
Publishing, platforms and commercialisation:  
  • publishing and distribution agreements, 
  • platform terms (console, PC, mobile);
  • licensing of game engines, assets and technology; and
  • live-ops, DLC, subscriptions, and monetisation structures.  
Consumer law and regulatory risk:  
  • Fair Trading Act compliance for games and in-game purchases;
  • advertising, promotions and influencer marketing; and
  • youth and children-focussed consumer protection issues (including privacy).
Game-to-Film Adaptations in New Zealand Guide

In our Game-to-Film Adaptations in New Zealand Guide we cover key considerations including intellectual property (IP) rights and chain of title, licensing and contracts, creative control, financing and distribution, New Zealand-specific laws and regulations, and real-world examples. 

Click here to download the guide.